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Saho - THE SKINCARE RITUAL
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Threads of Sustainability
SENSAI’s commitment to weaving a sustainable future
Rooted in the Japanese spirit of living in harmony with nature, SENSAI has embraced sustainability as an enduring value since its days as a silk spinning company.
With years of extensive research, we succeeded in transforming silkworm pupae oil, a once discarded material, into a precious skincare ingredient. This led to the birth of our first luxury soap, SAVON DE SOIE – the beginning to weaving threads of sustainability.
SENSAI carries this legacy forward with a vision of a prosperous and thriving future.
01
In Harmony with Nature
We are dedicated to protecting and cherishing nature as we promote sustainability throughout our creative process.
Steeped in the Japanese sensibility for beauty, we strive to live in harmony with nature for a prosperous future.
02
Weaving Beautiful Traditions
From the precious Koishimaru Silk, the graceful rituals of the tea ceremony to the unparalleled sensibility for beauty – SENSAI honours these Japanese traditions and transmits their values into the future.
03
Nurturing Connections
We treasure each fleeting moment in the spirit of Ichigo Ichie – cherishing a once-in-a-lifetime encounter and providing an environment where all individuals can shine in their authenticity.
Our sincere hope is to bring beauty and grace to the lives of those we encounter.
01 In Harmony with Nature
Fostering a Harmonious Connection with Nature
To be in harmony with nature, means cultivating a balanced relationship with the natural world based on reverence and reciprocity. We protect and cherish nature's extraordinary gifts, and apply this approach to our creative process. Drawing on the sensibility of Japanese aesthetics, we strive to cultivate a harmonious relationship with nature, to weave a path towards a thriving future.
Biodiversity
Our Involvement in UNESCO Eco Park ‘Aya Lucidophyllous Forest Project’
Aya Town in Miyazaki Prefecture is home to one of Japan’s largest primeval evergreen forests, a rare and precious ecosystem that nurtures one of SENSAI’s key ingredients. SENSAI is proud to participate in the Aya Lucidophyllous Forest Project, a UNESCO Eco Park initiative dedicated to protecting this unique forest along the Ayagawa River. The project also focuses on restoring nearby secondary and planted forests back to their original evergreen state. By supporting the conservation and restoration of these forests, SENSAI contributes to preserving its biodiversity and promoting a sustainable natural environment for the future.
Supporting the restoration of Aya Town’s biotope
We support the restoration and environmental management of the biotope in Aya Town, which contributes to the protection of endangered plants, fish and shellfish, as well as the preservation of their natural habitats. This initiative provides local children with opportunities to connect with nature, fosters an environment where humanity and nature coexist harmoniously and works towards a future of shared prosperity.
FSC® Certification & EUDR
At SENSAI, we incorporate FSC®1 certified paper in packaging, sourced from more responsibly managed forests contributing to the protection of its biodiversity and the wellness of its local communities (FSC®N002281).
We also use FSC® certified paper made partially of bagasse in our product packaging. Bagasse, also known as sugarcane pulp is a non-wood fibrous material that is left behind after an extraction process. Regarding paper exports, we comply with the requirements of the EU Deforestation Regulation (EUDR).
1 FSC®: The Forest Stewardship Council is an international, non-governmental organisation dedicated to promoting responsible management of the world’s forests.
Climate
Decarbonisation
We are implementing an effective logistics system that significantly reduces CO2 emissions, which contributes to a reduction in our environmental footprint through careful production planning and shifting as much as possible to sea transport.
For the fiscal year 2024, we achieved a 54% decrease in air transport. (Base year: 2023)
Waste Reduction
↓95%
We are committed to reducing the ratio of non-recyclable waste to less than 1% of the total waste generated from Kao sites by 2030.2 Furthermore, we aim to reduce product and promotional material waste by 95% within the same year.3 (Base year: 2020)
2 Beginning with production sites.
Air & Water Pollution Prevention
100%
We are targeting 100% of our plants to disclose Volatile Organic Compounds (VOC) and Chemical Oxygen Demand (COD) emissions data by 2025.3
Aquatic environmental risk assessed4
For certain products,5 formulations are designed to further harmonise with the aquatic environment, limiting the impact on the water ecosystem, taking into consideration environmental run-off from daily use and leisure activities.
4 Environmental impact is evaluated based on aquatic environmental risk assessment frameworks with reference to publicly available guidance documents.
5 SILKY BRONZE line only
Greenhouse Gas Emissions
0
We aim to progress towards ‘carbon zero’ - zero emissions of CO2 and other greenhouse gases by 2040 and carbon negative status by 2050.
Our 2025 target of a 28% reduction of Scope 1+2 CO2 emissions (absolute amount) has already been achieved in 2023. Our next target is set for a 55% reduction by 2030. 3 (Base year: 2017)
Furthermore, we aim to achieve a 22% reduction of lifecycle CO2 emissions (absolute amount) by 2030.3 (Base year: 2017)
Waste Reduction
↓95%
We are committed to reducing the ratio of non-recyclable waste to less than 1% of the total waste generated from Kao sites by 2030.2 Furthermore, we aim to reduce product and promotional material waste by 95% within the same year.3 (Base year: 2020)
2 Beginning with production sites.
Air & Water Pollution Prevention
100%
We are targeting 100% of our plants to disclose Volatile Organic Compounds (VOC) and Chemical Oxygen Demand (COD) emissions data by 2025.3
Aquatic environmental risk assessed4
For certain products,5 formulations are designed to further harmonise with the aquatic environment, limiting the impact on the water ecosystem, taking into consideration environmental run-off from daily use and leisure activities.
4 Environmental impact is evaluated based on aquatic environmental risk assessment frameworks with reference to publicly available guidance documents.
5 SILKY BRONZE line only
Greenhouse Gas Emissions
0
We aim to progress towards ‘carbon zero’ - zero emissions of CO2 and other greenhouse gases by 2040 and carbon negative status by 2050.
Our 2025 target of a 28% reduction of Scope 1+2 CO2 emissions (absolute amount) has already been achieved in 2023. Our next target is set for a 55% reduction by 2030.3 (Base year: 2017)
Furthermore, we aim to achieve a 22% reduction of lifecycle CO2 emissions (absolute amount) by 2030.3 (Base year: 2017)
3 These goals reflect the commitment of Kao Group, to which SENSAI belongs.
Formula - Good Practices
Regenerative Farming
We are committed to sourcing several select raw materials such as Shiso leaf extract, Ashitaba leaf/stem extract, and Geranium thunbergii flower/leaf/stem extract from regenerative farms that do not use synthetic fertilisers or pesticides. The regenerative farming method provides traceability throughout the entire process, from soil preparation, cultivation, harvesting to extraction and helps reduce environmental impact by returning crop residue generated from the production process to the soil as natural compost.
Our Commitment to Ingredient Safety
At SENSAI, we prioritise the safety of your skin. We are committed to developing products that are safe for everyone to use while having a positive environmental impact. To ensure product safety for our consumers, we disclose all ingredients that are included in our formulations.3
Elimination of Animal Testing
As a policy, pursuant to applicable regulations, when developing cosmetic products (including quasi-drugs), we do not and will not conduct animal testing, nor do we outsource this to anyone.
(This excludes instances where we may be required to provide evidence of product safety to the public, or when required to do so by government agencies in specific countries.)3
Our Commitment to Ingredient Safety
At SENSAI, we prioritise the safety of your skin. We are committed to developing products that are safe for everyone to use while having a positive environmental impact. To ensure product safety for our consumers, we disclose all ingredients that are included in our formulations.3
Elimination of Animal Testing
As a policy, pursuant to applicable regulations, when developing cosmetic products (including quasi-drugs), we do not and will not conduct animal testing, nor do we outsource this to anyone.
(This excludes instances where we may be required to provide evidence of product safety to the public, or when required to do so by government agencies in specific countries.)3
3 These goals reflect the commitment of Kao Group, to which SENSAI belongs.
Packaging
Resource Conservation Efforts in Packaging
- We use post-consumer recycled glass and recycled plastic in some of our packaging.
- We provide refills for select skincare products with the intention to reuse double-structured glass containers.
- We provide refills for some make-up products to promote the reuse of their packaging.
- The cushioning materials for ULTIMATE line are made of non-woven, plant-derived cloth.
Reducing Virgin Plastic in Packaging
We are committed to gradually reducing the quantity of fossil-based plastics used in our packaging, aiming to achieve significant reductions by 2030.3
3 These goals reflect the commitment of Kao Group, to which SENSAI belongs.
Sourcing
Responsibly Sourced Raw Materials
We procure raw materials considering resource conservation, environmental preservation, safety and human rights. Furthermore, we ensure traceability and aim to source raw materials in more responsible ways through dialogue with our suppliers.3
3 These goals reflect the commitment of Kao Group, to which SENSAI belongs.
Responsible Chemicals Management
At SENSAI, we properly evaluate and manage the safety of raw materials and products based on our Safety Standards for Cosmetic Products.6
Furthermore, in line with our Responsible Chemicals Management Promotion Policy,7 we strengthen and promote voluntary chemical management activities.
In pursuit of safety and high quality, we take great care in everything that comes into contact with our skin, to ensure your safety and trust in our products.3
3 These goals reflect the commitment of Kao Group, to which SENSAI belongs.
Ecodesign
In-Store Resource Conservation Efforts
We design visual merchandising that can be reused for waste reduction purposes. During the product launches, SENSAI provides tester stands that can be adapted for use with other products, reducing unnecessary replacements and minimising waste.
02 Weaving Beautiful Traditions
Preserve, Nurture, Pass On
Our story cannot be told without the precious Koishimaru Silk and our bespoke skincare ritual, Saho. These are inspired by the Japanese traditions that have been preserved by our predecessors, such as living in harmony with nature, the culture of artisanal craftsmanship and the exceptional approach to hospitality. Our mission is to transmit these traditions to the next generation with integrity.
Inheriting the Beautiful Traditions of Koishimaru Silk
As part of our commitment to preserving and promoting Japanese cultural heritage, SENSAI proudly sponsors exhibitions showcasing silk textiles crafted by the artisans of Aya Town in Miyazaki Prefecture. The precious Koishimaru Silk, known for its delicate lustre and smooth texture, is brought to life through the skilled hands of artisans and has been passed down over generations. By supporting the preservation of traditional skills and exploring new possibilities for sustainable craftsmanship, SENSAI strives to impart these values into the future.
03 Nurturing Connections
Walking Together Towards a Brighter Future
Rooted in the Japanese spirit and aesthetic sensibility is the timeless principle of Ichigo Ichie – cherishing a once-in-a-lifetime encounter. Guided by the teachings of our predecessors who emphasised the importance of human connection, we actively strive for a society that values diversity and enables every individual to flourish. We are committed to fostering a future where the world thrives in genuine connection.
Partnership with a Cancer Support Programme
SENSAI supports Look Good Feel Better, a globally recognised cancer support initiative, through a donation of cosmetic products. For over 35 years, this programme has offered workshops to help individuals undergoing cancer treatment better understand and manage the visible effects of therapy. By contributing to this meaningful cause, SENSAI hopes to bring comfort, confidence and a moment of calm to those on their journey － one smile, one connection at a time.
Respecting Human Rights
SENSAI is committed to responsible manufacturing practices that respect human rights.
To this end, we carry out human rights due diligence to identify, prevent and mitigate potential negative impacts on human rights.3
Inclusive & Diverse Workplaces
We aim to raise the score on “Inclusive organisational culture” in our employee engagement survey to 75 out of 100 by 2030.3
Employee Well-being & Safety
We aim to raise the score for “Vitality” in our employee engagement survey to 70 out of 100 by 2030.3
3 These goals reflect the commitment of Kao Group, to which SENSAI belongs.
SKIN CARE
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MAKE-UP
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DIGITAL COUNSELLING
Saho - THE SKINCARE RITUAL
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