The story began from a single thread of silk.
Nurturing Human Connections At SENSAI, our compassion for others is what we value most.
Living Mindfully in Grace
As a brand that inherits the Japanese sensibility of beauty, SENSAI embodies the spirit of ‘Living mindfully in grace’ - a way of life with an appreciation for the subtleties found in all things and moments. Our mission is to support and enhance the lives of those who resonate with and share our values. At the heart of all of our initiatives are treasured traditions of Japan - Koishimaru Silk, the most precious of Japanese silks as well as Saho, a discipline found in the Japanese tea ceremony.
In 1887, the predecessor of Kanebo, Tokyo Cotton Trading Company was founded. Researchers observed that the hands of artisans who spin silk are beautiful.
After many years of research, they succeeded in developing an ingredient, made of a material that had to be discarded during the silk spinning process. This led to the launch of Kanebo’s first silk soap, SAVON DE SOIE.
As the cosmetics business continued to expand, SENSAI made its European debut at Harrod’s in London. The launch of the SENSAI EX La Crème in 1989 won SENSAI its recognition as a Japanese high prestige brand.
Boasting an unparalleled fineness, lightness and delicate brilliance, Koishimaru Silk distinguished the brand even more.
This story, born from Koishimaru Silk, is concentrated into a precious drop and continues to spin into the future.
A fusion with Sado, the Japanese tea ceremony. This paved the path to SENSAI’s future. The discipline of ‘practicing what is correct, in the correct order, correctly’, and the spirituality of ‘offering a once-in-a-lifetime experience’ are what helped conceive SENSAI’s skincare ritual Saho.
Double Cleansing and Double Moisturising
Our exceptional hospitality, born from our compassion for others, coupled with our unique skincare method, has gained wide appreciation in Europe.
SENSAI is based on the ancient Japanese tea ceremony Sado, which encompasses profound respect for nature, a sensitivity for aesthetic simplicity, and an appreciation for discipline. This spirit is inherited through our unique skincare method, Saho.
Finally, this caring and considered skincare journey can be experienced through ABSOLUTE SILK.
Liberate and immerse in the comfort of silk
ABSOLUTE SILK CLEANSING MILK
ABSOLUTE SILK MICRO MOUSSE WASH
At SENSAI, sustainability is embedded in our DNA. Over the years, beyond product development, the teachings of the beautiful disciplines that embrace nature have evolved into a practice we call ‘cultivating relationships’. How we relate to the environment and how we nurture human connections are the two key pillars in this path of sustainability.
To consider a product’s life cycle from creation to dissolution, is a practice deeply embedded in the tradition of Japanese craftsmanship. This encompasses a deep appreciation of resources and their values, while also reducing waste by repurposing and reimagining their vocation. From selecting more responsibly sourced materials to innovating thoughtful design, this considerate approach is the silver lining in our efforts to continue being more respectful to the environment.
SENSAI’s pursuit of Japanese craftsmanship is the hallmark of our excellence. This translates into our unwavering commitment to quality, innovation and devotion towards a beautiful future. The process by which we bring our creations to market is multifaceted, with experts ranging from scientists to artisans, contributing their knowledge along the way from formulation, product design to visual merchandising.