We do not carry out separate checks on reviews to ensure that the reviews shown are actually from consumers. All visitors to our website can submit reviews for our products. The submission of reviews is not tied to an user account or similar. All reviews go through Bazaarvoice's rigorous moderation process. The reviews are checked by a Natural Language Processing (NLP) tool and, if the content needs an additional review (e.g. suspected spam, inappropriate content), passed to Bazaarvoice’s human moderator. The human moderator will read and tag content for approval, rejection, or review. However, the product sentiment (whether positive or negative) is not decisive for whether a review is approved, rejected or reviewed. Detailed information on Bazaarvoice’s rigorous moderation process can be found here.