The Future of Luxury

    Inheriting the Japanese sensibility
    of cherishing things

    The Future of Luxury

    SENSAI’s mission is to redefine luxury by instilling ‘respect’ into the current sustainability model that encompasses ‘reduce, reuse and recycle’.

    In autumn 2023, SENSAI presents collaborative projects with Kaikado from Kyoto, Japan’s oldest maker of handmade tea caddies, and Shigeru Ban, a world-renowned architect awarded for his innovative and philanthropic work. With the vision to cultivate connection between item and owner, as well as humanity and nature, we look forward to introducing these initiatives as a new way of luxury.

    Instilling ‘respect’ into the current
    sustainability model that encompasses
    ‘reduce, reuse and recycle’

    Our Collaboration with Kaikado

    Sharing a deep appreciation for the Japanese sensibility of cherishing things, SENSAI has collaborated with Kaikado. SENSAI ULTIMATE THE CREAM SPECIAL EDITION is a masterpiece that marries
    unparalleled Japanese craftsmanship and the future of luxury skincare.

    The idea of respecting resources and not wasting them

    Our Collaboration with Shigeru Ban

    The Travelling Pop Up Space

    For the promotion of ULTIMATE’s renewal, we have collaborated with architect Shigeru Ban to design a pop-up space that minimises construction waste. The objective was to overcome the challenges of a conventional pop-up store, where materials are typically discarded once the store is dismantled. The concept ‘Travelling Pop Up Space’ has been developed with reusability in mind, meaning that the store can be assembled, dismantled and repurposed over and over again, using materials that facilitate stocking and transportation.

    About Shigeru Ban

    In 1985, Shigeru Ban Architects was established, and in 1995, the disaster relief organization Voluntary Architects Network (VAN) was founded. He is known for his work on disaster recovery housing using paper tubes. He has received numerous awards, including the Pritzker Architecture Prize (2014), the Commandeur de la Ordre des Arts et des Lettres of France (2014), the Mother Teresa Social Justice Prize (2017) and the Medal with Purple Ribbon (2017).


    SENSAI unlocks the miracle to beautiful renewal.
    Our latest discoveries inspired by Autophagy research answer to your skin’s future.
    Look forward to the beautiful milestones in this ultimate journey to SILK SKIN.


    A soft, indulgent lotion that saturates skin with an abundance of refreshing moisture. Silky and luminous, skin glows in its purest expression of SILK SKIN.
    Apply generously mornings and evenings. Follow with emulsion and/or cream.


    A rich, nourishing lotion that saturates skin with an abundance of comforting moisture. Silky and luminous, skin glows in its purest expression of SILK SKIN.
    Apply generously mornings and evenings. Follow with emulsion and/or cream.


    A sublimely light, oil-rich emulsion that indulges the skin in luxurious comfort. A fine silky veil envelopes the skin to nurture soft, resilient and lustrous SILK SKIN.
    Apply mornings and evenings after lotion.


    A supremely sensorial cream with a proprietary blend of oils that gifts the skin a transformative journey. Smoother, denser and vibrant with every application, skin is left to blossom into SILK SKIN.
    Apply mornings and evenings after lotion.


    Kaikado Collaboration Chazutsu Case x 1

    SENSAI ULTIMATE THE CREAM SPECIAL EDITION is a masterpiece that marries the tradition of Japanese craftsmanship with the future of luxury skincare. Its timeless design instills elegance and grace in every gesture of the skincare ritual. Adorned in SENSAI ULTIMATE’s signature gold, the case is an everlasting collector’s item.

    Living Mindfully in Grace

    As a brand that inherits the Japanese sensibility of beauty, SENSAI embodies the spirit of ‘Living mindfully in grace’ - a way of life with an appreciation for the subtleties found in all things and moments. Our mission is to support and enhance the lives of those who resonate with and share our values. At the heart of all of our initiatives are treasured traditions of Japan - Koishimaru Silk, the most precious of Japanese silks as well as Saho, a discipline found in the Japanese tea ceremony.

    Embracing Nature
    Nurturing Human
    • 1
      Embracing Nature

    In 1887, the predecessor of Kanebo, Tokyo Cotton Trading Company was founded. Researchers observed that the hands of artisans who spin silk are beautiful.

    After many years of research, they succeeded in developing an ingredient, made of a material that had to be discarded during the silk spinning process. This led to the launch of Kanebo’s first silk soap, SAVON DE SOIE.

    As the cosmetics business continued to expand, SENSAI made its European debut at Harrod’s in London. The launch of the SENSAI EX La Crème in 1989 won SENSAI its recognition as a Japanese high prestige brand.

    Boasting an unparalleled fineness, lightness and delicate brilliance, Koishimaru Silk distinguished the brand even more.

    This story, born from Koishimaru Silk, is concentrated into a precious drop and continues to spin into the future.

    • 2
      Nurturing Human Connections

    A fusion with Sado, the Japanese tea ceremony. This paved the path to SENSAI’s future. The discipline of ‘practicing what is correct, in the correct order, correctly’, and the spirituality of ‘offering a once-in-a-lifetime experience’ are what helped conceive SENSAI’s skincare ritual Saho.

    Double Cleansing and Double Moisturising
    Our exceptional hospitality, born from our compassion for others, coupled with our unique skincare method, has gained wide appreciation in Europe.


    SENSAI’s Legacy in Sustainability

    At SENSAI, sustainability is embedded in our DNA. Over the years, beyond product development, the teachings of the beautiful disciplines that embrace nature have evolved into a practice we call ‘cultivating relationships’. How we relate to the environment and how we nurture human connections are the two key pillars in this path of sustainability.

    Our Commitments

    To consider a product’s life cycle from creation to dissolution, is a practice deeply embedded in the tradition of Japanese craftsmanship. This encompasses a deep appreciation of resources and their values, while also reducing waste by repurposing and reimagining their vocation. From selecting more responsibly sourced materials to innovating thoughtful design, this considerate approach is the silver lining in our efforts to continue being more respectful to the environment.

    Regenerative farming
    We have committed to sourcing several select raw materials such as Shiso leaf extract and Ashitaba leaf/stem extract from regenerative farms that do not use synthetic fertilizers and pesticides. The regenerative farming method not only provides traceability through the entire process of soil preparation, cultivation, harvesting and extraction, it also helps rehabilitate and replenish the soil using residue generated from the production process as natural compost.
    Our Contribution to Preserving Resources
    To aim for the improved use of resources,
    1. We use chemically recycled PET that matches the quality of virgin PET in some of our packaging.
    2. We incorporate recycled glass in part of our glass packaging.
    3. We use bio-based plastic in some of our packaging to reduce the use of petroleum-based synthetic plastics.
    4. We provide refills of lip products with the intention to reuse primary packaging.
    5. We design our visual merchandise with the intention to be reused as a solution to waste reduction.
    FSC® certification
    From 2023 we will introduce FSC® certified paper made partially of bagasse into our product packaging. Bagasse, also known as sugarcane pulp is a non-wood fibrous material that is left behind after an extraction process. At SENSAI, we incorporate FSC® certified paper in paper-based packaging, sourced from more responsibly managed forests contributing to the protection of its biodiversity and the wellness of its local communities(FSC®N002281).

    Japanese Craftsmanship

    SENSAI’s pursuit of Japanese craftsmanship is the hallmark of our excellence. This translates into our unwavering commitment to quality, innovation and devotion towards a beautiful future. The process by which we bring our creations to market is multifaceted, with experts ranging from scientists to artisans, contributing their knowledge along the way from formulation, product design to visual merchandising.

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