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The face, which is not covered with clothes, unlike the body, easily gets dusty. The surface of the face is markedly uneven, causing makeup and dust to easily get into pores and gaps. Therefore it is important to understand the complex structures of the skin and do effective double cleansing in order to keep your skin clean and beautiful for a long time.
That is because there are two types of dirt, oil-based dirt such like oil in make-up and water-based dirt such like dust and sweat. As you know, water and oil don't blend well together because of their conflicting properties. So, it is the best way to use 2 specific items for removing two types of dirt. Our Double Cleansing Philosophy consists of Step 1 (cleanser) for oil-based dirt and Step 2 (facial soap) for water-based dirt.


Even if you think you cleansed your face perfectly, you actually missed some parts, which irritates your skin. The picture below shows you impurity especially remains on these parts. Therefore we would like to propose a perfect facial cleansing method Gentle Cleansing.

The first step of Gentle Cleansing is to make high-quality foam. Make the foam as fine-textured as you can, and cleanse the face with it after confirming its elasticity.

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Gentle Cleansing enhances the beneficial effects of lotion, emulsion, and cream applied after as well as making the skin clean and refreshed without leaving unwashed parts.
Cleansing the face properly and gently every day is the shortcut to creating healthy and radiant skin.